One year ago, my best friend Jaz brought Dear Diary Design to the market in her first trade show in Melbourne. Since then, her cushions have brought bursts of colour and fun to varying corners of the globe, especially the Scribble It range, which has now become the trademark product due to its versatility and super fun factor for allowing kids (and adults) to actually write on the cushion. As with all start-ups, things have not been all smooth-sailing, but one can never dampen the drive and passion of a 20-something determined to introduce her colourful vision to the world!
This year, Dear Diary Design will again be showcasing its creations at the boutique retail tradeshow - Life Instyle Melbourne. Jaz will also be unveiling a new collection for the Scribble It cushions, along with the new campaign photos which were just shot two weeks ago with EMC Photography. Below are a few photos of her stand from last year, and if you want to see what new and colourful creations will be unveiled at Life Instyle Melbourne this year, stay tuned!
All images in this post © 2014 Dear Diary Design
xoxo
xoxo
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